Creative Strategist
An exciting opportunity has arisen for a Creative Strategist to join my Manchester based client on a permanent basis. Apply today by contacting James on 07775897150
£30,000 - £35,000 PA
About the company:
A revolutionary brand where the products created are done specifically to help improve people’s lives through their oral health. My client develops their products in the UK containing a new and innovative system to improve not only the brightness of users smiles but also protect the teeth against cavities.
About the role:
We’re looking for a data-driven, idea-generating Creative Strategist to lead the development and optimisation of creative concepts for our paid advertising campaigns across TikTok, Meta, Pinterest, Snapchat, and emerging channels. You’ll combine a strong understanding of performance marketing with a passion for fresh, on-trend creative to ensure our ads don’t just look good — they deliver exceptional ROI.
Key Responsibilities:
- Develop and own the creative strategy for all paid social ads, ensuring they are performance-focused and aligned with brand guidelines.
- Conduct creative research — analyse competitor ads, industry trends, and emerging formats to inspire new ideas.
- Work closely with the social media, influencer, and e-commerce teams to ensure paid creative aligns with organic content and wider campaigns.
- Produce detailed creative briefs for designers, videographers, and content creators that clearly outline concepts, hooks, and performance goals.
- Review ad performance data to identify creative winners and iterate for maximum ROAS.
- Lead creative testing plans — including thumbnails, hooks, copy, and visual styles — to improve click-through and conversion rates.
- Stay on top of platform best practices and innovations in ad formats to keep the clients campaigns ahead of the curve.
- Collaborate with external agencies, influencers, and content partners to source UGC-style and branded creative for ads.
- Maintain an organised creative library of high-performing assets and learnings.
Essential Skills and Expertise:
- Proven experience in a paid social / performance marketing role with a strong creative focus.
- Deep knowledge of TikTok Ads, Meta Ads, and at least one other paid platform (Snapchat, Pinterest, YouTube).
- Ability to analyse ad performance data and translate insights into actionable creative changes.
- Strong copywriting skills for short-form, high-impact ad scripts and captions.
- Familiarity with UGC-style content and influencer-led creative.
- Understanding of direct-to-consumer e-commerce marketing funnels.
Desirable Skills and Expertise:
- Experience in the beauty, lifestyle, or oral care industry.
- Knowledge of video editing tools (e.g., CapCut, Adobe Premiere Pro) for light creative tweaks.
- Basic graphic design skills for mock-ups (e.g., Canva, Figma).
About Nova
At Nova Recruitment, we hold a wealth of experience and trade knowledge. We utilise expert search strategies and established industry connections to offer the best support for you and your business. Based in the heart of Manchester, we operate across the whole of the UK sourcing professionals across various sectors.
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I found Nova to be responsible and flexible in determining our requirements. I have been more than satisfied with the whole process and would recommend them.
Nova Recruitment is my go-to recruitment agency. They have helped me source a number of positions in my business, including sales, finance and web development.