Head of Strategy
Are you a strategic leader looking for the opportunity to build and shape a Strategy function from the ground up? We're seeking an experienced Head of Strategy to drive insight-led thinking across new business, client growth, and agency development. This is a rare opportunity to combine strategic leadership, client influence, and team development within a growing agency environment.
£45,000 - £50,000 PA
About the Company:
Our client is a well-established integrated marketing agency that partners with brands to deliver impactful campaigns across media, digital, creative, events, and sponsorship. Known for its collaborative culture and insight-driven approach, the agency combines data, creativity, and strategic thinking to help clients achieve measurable commercial growth.
About the Role:
The Head of Strategy will play a pivotal leadership role within the business, responsible for establishing and leading the agency’s strategic capability. Acting as a trusted advisor to clients and internal teams, you will develop insight-led strategies that underpin new business opportunities, existing client growth, and campaign effectiveness. This role combines strategic vision with hands-on delivery and offers the opportunity to build and develop a growing team.
Key Responsibilities:
- Lead strategic development for new business pitches and client proposals.
- Develop integrated campaign strategies across ATL, digital, creative, events, and sponsorship channels.
- Analyse client performance data, market research, audience insights, and competitor activity to identify opportunities.
- Build audience personas, segmentation models, and positioning frameworks.
- Develop strategy presentations, campaign briefs, account reviews, and recommendation documents.
- Create messaging frameworks, campaign platforms, and brand positioning statements.
- Define campaign measurement frameworks and success criteria.
- Present strategic recommendations and facilitate workshops with senior client stakeholders.
- Work closely with Creative, Digital, Events, Media Planning & Buying, and Account Management teams to ensure strategic alignment.
- Deliver PCA reviews, QBRs, and strategic planning sessions.
- Manage and develop the existing Strategy Manager.
- Establish agency-wide strategic methodologies, processes, and toolkits.
- Build and scale the wider Strategy team as the business continues to grow.
Skills and Expertise:
- Significant experience in strategy roles within an agency environment.
- Strong background across ATL, digital media, brand, and integrated campaign strategy.
- Proven success leading strategic development for new business pitches and client acquisition.
- Strong commercial acumen and ability to identify client growth opportunities.
- Experience translating insights and research into actionable strategic recommendations.
- Excellent analytical and problem-solving skills.
- Strong presentation, communication, and workshop facilitation abilities.
- Experience managing and developing strategists or small teams.
- Ability to influence senior stakeholders and confidently lead client-facing conversations.
- Strong understanding of consumer behaviour, audience segmentation, and market analysis.
- Experience across creative campaigns, media planning, and ideally events or sponsorship activity.
Benefits: Supportive, collaborative agency culture / Hybrid working (2 office / 3 home) / Career growth opportunities / Birthday off / Generous holiday allowance / Mental health support / Half-day Friday on payday Fridays / Annual agency-wide trip / Quarterly team socials / Strong work-life balance
About Nova
At Nova Recruitment, we hold a wealth of experience and trade knowledge. We utilise expert search strategies and established industry connections to offer the best support for you and your business. Based in the heart of Manchester, we operate across the whole of the UK sourcing professionals across various sectors.
Nova were able to find the perfect candidate for us not just in relation to skills but also company ethos. They are now considered our trusted staffing partner and are vital to all our expansion projects.
Nova took all the stress out of hiring quality Engineers at short notice for our projects in the US and S. America; they are our go to partner for urgent requirements.
I found Nova to be responsible and flexible in determining our requirements. I have been more than satisfied with the whole process and would recommend them.
Nova Recruitment is my go-to recruitment agency. They have helped me source a number of positions in my business, including sales, finance and web development.