Creative Strategist (TikTok, Meta & Paid Social)
Are you passionate about creative strategy? Are you looking for a hands-on role where you drive results and improvement? Do you want to make a genuine difference to people’s lives? If so, this role is for you. Please apply now or ring Lauren directly on 0161 537 8873.
£40,000 - £45,000 PA
About the Company:
A revolutionary brand where the products created are done specifically to help improve people’s lives through their oral health. My client develops their products in the UK containing a new and innovative system to improve not only the brightness of users smiles but also protect the teeth against cavities.
About the role:
Our client is currently scaling aggressively across TikTok, Meta, and Shopify—and creative is at the heart of everything they do. They’re looking for a Creative Strategist who lives and breathes short-form content and understands how to turn ideas into high-performing paid ads. You’ll be responsible for ideating, briefing, and optimising ad creatives across TikTok and paid social, working closely with our media buyers, content team, and influencers. This is not a passive “ideas” role—this is a results-driven, performance creative role.
Key Responsibilities:
- Develop scroll-stopping ad concepts tailored for TikTok and paid social
- Generate weekly creative testing plans (hooks, angles, formats, messaging)
- Identify winning patterns and scale them across campaigns
- Translate product benefits into high-converting storytelling
- Analyse ad performance (CTR, hook rate, hold rate, CPA, ROAS)
- Iterate quickly based on data—not opinions
- Build a creative testing machine with clear hypotheses and learnings
- Work closely with paid media to align on scaling strategies
- Write clear, high-converting creative briefs for UGC creators, influencers, and editors
- Guide creators on hooks, scripts, structure, and delivery
- Oversee execution to ensure content is native, engaging, and platform-first
- Stay ahead of TikTok trends, formats, and cultural moments
- Understand what feels organic vs. “ad-like”
- Understand what feels organic vs. “ad-like”
- Align creatives with landing pages, offers, and Shopify funnel performance
- Ensure messaging consistency from ad → landing page → checkout
- Contribute ideas to improve conversion across the full funnel
Skills and expertise
- Proven experience creating high-performing TikTok or paid social ads
- Strong understanding of direct response marketing
- Deep knowledge of UGC-style creative and short-form video
- Ability to interpret performance data and turn it into creative decisions
- Highly proactive, fast-moving, and comfortable in a test-and-learn environment
- Strong copywriting skills (hooks, scripts, CTAs)
- Experience working with e-commerce brands (DTC preferred)
- Experience in beauty, wellness, or dental
- Hands-on experience editing or scripting content
- Experience working with influencers or creator networks
- Familiarity with platforms like TikTok Ads Manager, Meta Ads, Shopify, and Klaviyo
About Nova
At Nova Recruitment, we hold a wealth of experience and trade knowledge. We utilise expert search strategies and established industry connections to offer the best support for you and your business. Based in the heart of Manchester, we operate across the whole of the UK sourcing professionals across various sectors.
Nova were able to find the perfect candidate for us not just in relation to skills but also company ethos. They are now considered our trusted staffing partner and are vital to all our expansion projects.
Nova took all the stress out of hiring quality Engineers at short notice for our projects in the US and S. America; they are our go to partner for urgent requirements.
I found Nova to be responsible and flexible in determining our requirements. I have been more than satisfied with the whole process and would recommend them.
Nova Recruitment is my go-to recruitment agency. They have helped me source a number of positions in my business, including sales, finance and web development.