About the Company

We are looking for a Digital Marketing Exec to work for an online professional training company based in Lancashire.

About the Role

As the Digital Marketing Exec, you will be a ‘Digital Lead’ for all of our business essentials and support our Digital Webinar Broadcasts and Social Media channels, enabling the business and our brands get maximum public exposure. Your role will be on creating a digital strategy for our business and charity which deliver digital solutions to our members, corporate customers and international clients.

You will also be responsible for presenting and facilitating webinars working with a team of presenters to support delivering online content, your hours of work will reflect this.

Roles and Responsibilities

  • All roles and responsibilities have been detailed below by area of expertise:

Research and Analysis

  • Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.
  • Have a good understanding of the business products or services and be able to advise others about them.
  • Perform market research to identify new opportunities and engage with the business director to establish strategies for pursuing those new opportunities.
  • Use Analytics and other tools to benchmark the success of your communications.
  • Identify trends and insights, and optimize spend and performance based on the insights.

Client Care

  • Understand the needs of customers and be able to respond effectively with a plan of how to meet these.
  • Foster familiar relationships between clients and the business team.
  • Ensure a culture of excellent customer service.

Sales and Marketing

  • Seek to increase sales/memberships of the business.
  • Develop and deliver digital marketing campaigns.
  • Implementing and delivering an agreed marketing strategy through the creation of effective digital and traditional marketing activity e.g, emails, videos, broadcasts.
  • Create and manage a social media presence via established platforms.
  • Seek out the appropriate contact in an organisation.
  • Generate marketing leads.
  • Help to plan sales and marketing campaigns.
  • Manage appointments on behalf of the business director.
  • Manage inbound sales enquiries and conduct engaging product demos with prospective clients.
  • Brainstorming with Directors and Managers.
  • Optimising or repurposing existing content to help it perform better.
  • Creating marketing and promotional content.
  • Utilise a wide range of digital and inbound practices, from blogging, social media, marketing automation and promotional campaigns to website optimisation, content creation, email and conversion rate optimisation.
  • Monitor campaigns, auditing and adjusting them for maximum performance.
  • Ensuring all content and relating activity is on-brand.
  • Build, test and gain relevant approvals before sends.
  • Design, build and maintain our social media presence.
  • Undertake Competitor analysis.
  • Support Webinars Advertising, Speaker Management and Editing.
  • Knowledge of Paid Social Media Marketing, Ads, Pixels and Tags would be useful.

Essential Skills, Experience and Qualifications

  • Bachelor's Degree
  • Marketing: 1 year experience
  • Expertise in at least one of the following areas: Digital Strategy, Social Media Strategy, Marketing/Brand and/or Paid Media Management
  • Taking the initiative to help the wider team or support a client
  • Excellent commercial awareness
  • Strong influencing skills
  • Strong Management and Leadership skills
  • Confident communicator - written and oral
  • Highly self-motivated
  • Rational and clear thinker
  • Proven ability to work quickly and flexibly in high-pressure situation
  • .T. literate and proficient in the use of content creating software

Benefits

Casual dress

Company events

Company pension

Flexitime

Bonus scheme

On-site parking

Casual dress

Company events

Company pension

Flexitime

Bonus scheme

On-site parking

    Apply Now

    If you've read our full job description and believe this is the role for you, this is the place to show it. Please enter your details, upload your CV and covering letter, and hit APPLY NOW to begin the next stage of your career journey.




    About Nova

    At Nova Recruitment, we hold a wealth of experience and trade knowledge. We utilise expert search strategies and established industry connections to offer the best support for you and your business. Based in the heart of Manchester, we operate across the whole of the UK sourcing professionals across various sectors.

    Nova were able to find the perfect candidate for us not just in relation to skills but also company ethos. They are now considered our trusted staffing partner and are vital to all our expansion projects.

    - Paul Watterson, Head of Engineering Services at Saturn Visual

    Nova took all the stress out of hiring quality Engineers at short notice for our projects in the US and S. America; they are our go to partner for urgent requirements.

    - Rae Kirkwood, MD of Global Process Management Ltd

    I found Nova to be responsible and flexible in determining our requirements. I have been more than satisfied with the whole process and would recommend them.

    - J. Day, IT Director at Affinity Leasing

    Nova Recruitment is my go-to recruitment agency. They have helped me source a number of positions in my business, including sales, finance and web development.

    - Ged Finneran, Managing Director of My Will Quote

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