Paid Social Growth Manager (Meta & TikTok)
Are you someone who enjoys combining performance marketing + creative thinking? Do you want to be in a high impact role with direct influence on revenue? If so, an exciting opportunity has arisen for a Paid Social Growth Manager to join my Manchester based client on a permanent basis has just opened. Apply today by contacting James on 0161 537 8873
£55,000 - £75,000 PA
About the company:
A revolutionary brand where the products created are done specifically to help improve people’s lives through their oral health. My client develops their products in the UK containing a new and innovative system to improve not only the brightness of users smiles but also protect the teeth against cavities.
About the role:
Our client is currently working with external agencies for paid media but are now bringing this function in-house to unlock faster growth, better creative iteration, and stronger performance. They’re looking for a Paid Social Growth Manager to take full ownership of Meta and TikTok advertising—driving customer acquisition, scaling spend efficiently and working closely with the creative team to build a high-performing ad engine.
Key Responsibilities:
- Own and manage Meta (Facebook/Instagram) and TikTok ad accounts
- Scale paid social spend while hitting CPA, MER, and revenue targets
- Allocate budgets effectively across campaigns and platforms
- Identify and unlock new scaling opportunities
- Work closely with the Social Media Manager and content team to develop high-performing ad creatives
- Brief new ad concepts weekly (UGC, hooks, angles, formats)
- Analyse creative performance and iterate rapidly
- Build a structured creative testing pipeline
- Monitor and optimise campaigns daily based on performance data
- Own key metrics: CPA, ROAS, MER, CTR, CVR
- Run structured A/B tests across creatives, audiences, and landing pages
- Provide actionable insights to improve funnel performance
- Meta Experience: Advantage+ Shopping Campaigns (ASC) / Broad targeting & scaling structures
- TikTok: Spark Ads / Creator/whitelisting strategies / Native-first creative approach
Skills and expertise:
- 3–6+ years experience in paid social (Meta required, TikTok strongly preferred)
- Proven experience scaling DTC/ecommerce brands
- Experience managing significant monthly ad spend (£50k–£300k+)
- Strong understanding of performance metrics (CPA, MER, LTV, ROAS)
- Ability to analyse data and translate it into clear actions
About Nova
At Nova Recruitment, we hold a wealth of experience and trade knowledge. We utilise expert search strategies and established industry connections to offer the best support for you and your business. Based in the heart of Manchester, we operate across the whole of the UK sourcing professionals across various sectors.
From the very beginning, you went above and beyond to make the whole process feel easy, straightforward and, most importantly, really positive making what could have been a stressful process feel completely seamless.
Thanks to Nova I landed a great job at a fantastic, growing and ambitious agency! So far, it’s been a stimulating job and a great fit for me at this stage of my career! Throughout the process they were patient and involved in the right amounts, always genuinely curious and excited to know how things are going. Their consultants were always on call and willing to answer any questions, even on weekends sometimes. Thanks again!
Nova were professional and friendly from our very first call. They listened carefully to my journey and what I was looking for next. I’m beyond elated to have landed this new role and I know I couldn’t have done it without them.
Nova were able to find the perfect candidate for us not just in relation to skills but also company ethos. They are now considered our trusted staffing partner and are vital to all our expansion projects.